Sally Bagk is a Senior Manager of Analytics at Electronic Arts, where she works on player-created experiences across major game franchises. Her work focuses on understanding player behavior, using data to support creative decisions, and helping teams improve large, complex systems built by and for millions of players.

She works at the intersection of data, design, and human behavior, partnering with designers, engineers, and product teams to turn player insights into real decisions. Sally is passionate about making analytics accessible, showing how curiosity and structured thinking matter just as much as technical skills, and helping students see the wide range of careers that exist in technology beyond what’s traditionally visible.

She especially enjoys speaking with students because she didn’t know roles like this existed when she was in high school—and hopes to help others see new possibilities earlier.