With a passion for both business and gaming, Samantha kick-started her early career in the gaming industry at Electronic Arts. Graduating in May 2023, Samantha spent 5 years studying business technology management at the UBC Sauder School of Business. During this time, a year's worth of internship experience at EA cemented her dream of working as a game developer.

As a producer at EA SPORTS, Samantha works on FC Ultimate Team where she contributes to product development and innovation. This means coordinating across various departments, from design to engineering, to help shape the direction of the game and enhance the player experience.